While in general most ads are not considered beneficial to websites for anything other than the obvious bonus of an additional income stream, some can actually complement the overall feel of a website, bringing a dry dull web design to life. 125×125 pixel ads are a great example of this growing phenomenon.These particular pixel ads (Labeled Web 2.0) emerged into the blogosphere in early 2007 and since then are becoming increasingly popular with bloggers.

Why does the 125×125 pixel ad rock?

• A growing amount of affiliates are offering these ads to publishers
• Due to their bright and diverse colors they can give your website a charismatic appeal as well as maintain an impression of livelihood.
• When positioned correctly, they are not intrusive to your readers yet they still uphold their presence effectively.
• These ads tend to be very well accustomed to the traditional sidebar thus explaining their popularity with bloggers.

However, are these ads appropriate for all blogs?

You should first consider the following before making a decision.

• Not all advertisers are yet at the stage where 125 x 125 pixel ads are being taken into their consideration and they tend to prefer the traditional ad sizes.
• They can counter the intended effect of your web design. For example, these ads may oppose the effect of a more minimal, passive web design. This can be harmful to your blog’s appeal.
• These ads do not work well for all industries. Each industry has a certain set of preferences when it comes to advertising. These may not always include 125 x 125 pixel ads.