Google has launched AdSense for online video games in an effort to increase revenue from the popular gaming sector.

AdSense for Games is in beta and allows you to display video ads, image ads, or text ads within your online games to earn revenue.

On the Google AdSense Blog it reads,” You’ll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over.”

“Members of our AdWords team will sell your in-game ad placements directly to top brand advertisers, and you’ll also see contextually targeted text and image ads based on content and demographic information. In addition, you’ll be able to control the ads you see on your pages using our filtering options.”

Some of the publishers In Google’s network include Konami, mochimedia, Zynga, ArcadeTown, HeaveyGames and playfish.

Marketers include Sprint, Sony Pictures, and esurance.

Google says eligible publishers must have a minimum of 500,000 game plays per day and have 80 percent of their traffic from the U.S. or the U.K.

More than 25 percent of Internet users or about 200 million people play online games and the number grows 17 percent annually according to comScore.