A Billion Mobile Messages Expected On Inauguration Day

A record number of more than 1.4 billion mobile messages are expected to be delivered nationwide on Inauguration Day, according to estimates based on industry analyst and calculated by the Messaging and Mobile Media division of VeriSign.

Based on the continued rise in mobile messaging and the historic nature of the inaugural, VeriSign expects the Election Day record of 803 million messages carried on its network that was set on November 4,2008 to be easily broken.

The company estimates mobile messaging to increase by about 15 percent on the day Barack Obama and Joe Biden take the oath of office and then President Obama addresses the nation for the first time.

“Messaging numbers are continuously on the rise, and we expect to see single-day records being shattered as the year progresses,” said Michael Campbell, senior vice president, worldwide sales and marketing, VeriSign Messaging and Mobile Media.

“On Inauguration Day, we foresee the potential to set another single-day record. Based on our recent New Year’s Eve experience managing a single-hour record of over 82 million mobile messages as the clock struck midnight in the Eastern time zone, we are more than capable of handling the increased traffic volume.”

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