Sears Holdings has announced the launch of social networking sites MySears and MyKmart.

MySears and MyKmart allow users to share their insights, experiences and product reviews by creating a dialogue between the retailers and their customers through discussion forums, blog entries, ratings, reviews, polls and surveys.

Users can create a profile, upload photos, share experiences and connect with others. Users help Sears and Kmart as well as fellow customers by writing product reviews, participating in discussions and contributing ideas.

An “Ideas” feature allows users to contribute recommendations, which are then commented on by other members and considered for implementation by Sears Holdings’ management. Nearly all content on MySears and MyKmart will be written by customers.

“The MySears and MyKmart social networking communities offer customers a highly-versatile venue to connect with other like-minded individuals and get informed advice on their purchases,” said Rob Harles, vice president, Community, Sears Holdings.

“In addition, it gives them the platform to have their voices heard and help us make vital improvements to our stores and services.”