People are exposed to a variety of types of ads on a daily basis from television ads to online ads and more than half (55%) of Americans say they find current advertising to be interesting while 41 percent say it is not interesting, according to a new survey by Harris Interactive.

Younger adults and those with higher incomes are more likely to consider ads interesting. Sixty-six percent of adults aged 18-34 and 60 percent of adults aged 35-44 think ads are interesting as do 62 percent of Americans with a household income of $75,000 or more.

The opposite is true of adults 55 and older with 52 percent saying that current advertising is not interesting and 46 percent of those aged 45-54 and those who have a household income between $35,000 and $74, 999.

When buying products and/or services, over half of Americans (54%) say advertisements they had seen or heard were not influential when then made their last large purchase, with one-quarter (25%) saying they were not at all influential. One-third (35%) of Americans say the ads they saw or heard were influential.