comScore has released a study focusing on Google’s strong position in the two emerging Internet markets of India and Brazil.

Google sites ranked as the most visited Internet property globally with 854 million unique visitors in July, an increase of 18 percent during the past year.

Google usage is more common in certain global markets than others. In July, 29. 8 percent of total time spent online in Brazil was spent on Google sites, with India only slightly lower at 28.9 percent. The next highest global market was Ireland at 15.9 percent.

“It’s interesting that the dynamics of Google usage would be so similar in Brazil and India given that the two markets are on opposite sides of the world and quite different culturally from one another,” said Alex Banks, managing director of comScore Latin America. “As it turns out, there are interesting similarities between Brazil and India as emerging Internet markets.

Google’s prevalence in these markets can perhaps best be explained by the fact that the time at which these markets really began to develop and flourish was around the same time that Google was becoming a major player in the search landscape. As a result, Google became the dominant Internet brand in these markets and its success appears to have bled from search into other areas of the web like social networking.”

In Brazil, Google sites account for 88.4 percent of all searches conducted, and had a commanding share of time spent in social networking with Orkut (68.2%), maps with Google Maps (63.9%), multimedia with YouTube (82.9%). Google also had nearly half of all time spent in the blogs category with Blogger (47.6%) and email with Gmail (46.8%).

In India, Google sites accounted for 88.4 percent of all searches conducted, and had commanding share of time spent in social networking with Orkut (68.2%), Google Maps (63.9%), multimedia with YouTube (82.8%). It also had nearly half of the time spent in the blogs category with Blogger (47.6%) and email with Gmail (46.8%).