Mike Sachoff

Search Advertising To Grow 14%

Search remains a significant force in the online advertising space, but its growth is slowing. Search’s growth is projected at only 14.9 percent in 2009 and is not expected to see gains until 2012. The economy is shrinking all advertising spending growth. Search ad spending growth in the midteens in 2009 is still positive, especially [...]

McAfee Predicts Cyberthreats For 2009

McAfee has released its 2009 threat predictions. The top trend for 2009 is the continued exploitation of the financial crisis to scam users with fake financial services, fake investment firms and fake legal services. “Computer users face a dangerous one-two punch today,” said Jeff Green, senior vice president of McAfee Avert Labs, McAfee’s research group. [...]

A Billion Mobile Messages Expected On Inauguration Day

A record number of more than 1.4 billion mobile messages are expected to be delivered nationwide on Inauguration Day, according to estimates based on industry analyst and calculated by the Messaging and Mobile Media division of VeriSign. Based on the continued rise in mobile messaging and the historic nature of the inaugural, VeriSign expects the [...]

Online Ads Doing Well On Original Content Sites

The Online Publishing Association, (OPA), has released a new report that found after analyzing independent Dynamic Logic MarketNorms data, advertising effectiveness scores on quality, original content sites, as represented by OPA members, were numerically higher on the Web in general, on portals or on ad networks. The new report, “Improving Ad Performance Online” is the [...]

Online Holiday Shoppers Trust Customer Reviews

The majority (81%) of online shoppers have read product or retailer reviews by other customers when doing their holiday shopping, according to Nielsen Online. Customer reviews are an important research tool for online consumers, with 71 percent saying that consumer reviews make them more comfortable that they are buying the right product. When reading customer [...]

Google Launches API To Reach Webmasters

Google has launched a new API in its message center called GData API that allows Google to communicate with webmasters on site issues. Webmasters can use GData to access feeds from the Google Message Center without having to continually check your messages in Webmaster tools The Message Center GData API allows webmasters to retrieve all [...]

Google Offers Merchants Help For The Holidays

Google has recently begun providing Google Product Search users with information on the tax and shipping costs of items in the U.S. Users will now be able to see tax and shipping cost displayed alongside the product listings for which merchants have submitted this information. Google says that by providing this information it is a [...]

TypePad Introduces New Features

TypePad has introduced three new features to its blogging platform, they include a new profiles feature, new commenting capabilities and TypePad Connect, a new beta service that is free to bloggers and extends features to any site. The TypePad profiles feature helps bloggers manage their profiles and keep them up to date. The Six Apart [...]