People are exposed to a variety of types of ads on a daily basis from television ads to online ads and more than half (55%) of Americans say they find current advertising to be interesting while 41 percent say it is not interesting, according to a new survey by Harris Interactive. Younger adults and those [...]

The number of online adults who have used online classified ads has more than doubled in the past four years, according to a new survey by the Pew Internet & American Life Project. Almost half (49%) of internet users say they have used online classified sites, compared with 22 percent of online adults who had [...]

Internet users want ads that are relevant, useful and offer discounts according to a survey by Lightspeed Research and the UK based Internet Advertising Bureau. The survey found that younger Internet audience are more interested in special offers, the entertainment factor and exclusive information within advertising.  For 45-54 year olds however, ads need to be [...]

Small-and medium-sized businesses are now spending 11 percent of their advertising budgets on online marketing campaigns, up from less than 4 percent three years ago, according to a new report from Borrell Associates. These SMBs are blurring the lines between what’s advertising and what’s not. They consider whatever they spend on their own Web sites [...]

Google has announced its launching “interest-based” advertising as a beta test on its partner sites and on YouTube. The ads will be matched via users browser based on the types of sites they visit and the pages they view. Google says it will use interest categories to show users more relevant text and display ads. [...]

The Internet Advertising Bureau (IAB) has worked with key players in online behavioral advertising to launch Good Practice Principals. The Good Practice Principles aim to empower consumers and give them information and choices about behavioral advertising. Microsoft, Google, Yahoo and AOL all support the new principles. Online behavioral advertising is the growing practice of serving [...]

The Federal Trade Commission has issued a report outlining self-regulatory guidelines for the online advertising industry. “This is the industry’s last chance to get self-regulation right,” said Leslie Harris, President and CEO of the Center for Democracy & Technology. “The FTC report makes clear that the industry’s own efforts in this area have fallen short [...]

Search remains a significant force in the online advertising space, but its growth is slowing. Search’s growth is projected at only 14.9 percent in 2009 and is not expected to see gains until 2012. The economy is shrinking all advertising spending growth. Search ad spending growth in the midteens in 2009 is still positive, especially [...]