The Online Publishing Association, (OPA), has released a new report that found after analyzing independent Dynamic Logic MarketNorms data, advertising effectiveness scores on quality, original content sites, as represented by OPA members, were numerically higher on the Web in general, on portals or on ad networks. The new report, “Improving Ad Performance Online” is the [...]

Google has launched AdSense for online video games in an effort to increase revenue from the popular gaming sector. AdSense for Games is in beta and allows you to display video ads, image ads, or text ads within your online games to earn revenue. On the Google AdSense Blog it reads,” You’ll be able to [...]

While in general most ads are not considered beneficial to websites for anything other than the obvious bonus of an additional income stream, some can actually complement the overall feel of a website, bringing a dry dull web design to life. 125×125 pixel ads are a great example of this growing phenomenon.These particular pixel ads [...]