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People are exposed to a variety of types of ads on a daily basis from television ads to online ads and more than half (55%) of Americans say they find current advertising to be interesting while 41 percent say it is not interesting, according to a new survey by Harris Interactive. Younger adults and those [...]

Internet users want ads that are relevant, useful and offer discounts according to a survey by Lightspeed Research and the UK based Internet Advertising Bureau. The survey found that younger Internet audience are more interested in special offers, the entertainment factor and exclusive information within advertising.  For 45-54 year olds however, ads need to be [...]

The Internet Advertising Bureau (IAB) has worked with key players in online behavioral advertising to launch Good Practice Principals. The Good Practice Principles aim to empower consumers and give them information and choices about behavioral advertising. Microsoft, Google, Yahoo and AOL all support the new principles. Online behavioral advertising is the growing practice of serving [...]

While in general most ads are not considered beneficial to websites for anything other than the obvious bonus of an additional income stream, some can actually complement the overall feel of a website, bringing a dry dull web design to life. 125×125 pixel ads are a great example of this growing phenomenon.These particular pixel ads [...]