Archive for Alterian
You are browsing the archives of Alterian.
You are browsing the archives of Alterian.
In 2009 companies will continue to invest significantly in online marketing, but less than half (47%) of marketers use analytics to measure their campaigns, according to a recent survey by Alterian. Online marketing investment is predicted to increase for the 6th year in a row as organizations begin to look to social networks as well [...]