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The majority (81%) of online shoppers have read product or retailer reviews by other customers when doing their holiday shopping, according to Nielsen Online. Customer reviews are an important research tool for online consumers, with 71 percent saying that consumer reviews make them more comfortable that they are buying the right product. When reading customer [...]

Google has recently begun providing Google Product Search users with information on the tax and shipping costs of items in the U.S. Users will now be able to see tax and shipping cost displayed alongside the product listings for which merchants have submitted this information. Google says that by providing this information it is a [...]