The volume of conversations about the epidemic is already nearly ten times those surrounding the salmonella and peanut butter scares from earlier this winter.

The increased conversations around swine flu on Twitter, where swine flu found its way into nearly 2 percent of all tweets, are indicative of the spike in conversations around the Web.

As updates emerge hourly (the swine flu Wikipedia page was updated 60 times between 10am and 11am) response to the spread of the virus, the Centers For Disease control acted quickly, updating their homepage and creating a special section solely for updates and information on swine flu that includes key facts, related items and the ability to share/post the page to social bookmarking and social networking sites.

Buzz activity about the CDC mirrors closely the buzz surrounding both health scares.